The keys to a successful real estate transaction are adequate marketing strategy and skillful communication. Selling at the best price is a complex process that involves a variety of strategies and the ability to effectively target prospective buyers.

A large portion of sellers still believe that newspaper and magazine advertising sells property. As a matter of fact, studies comparing the effectiveness of the various marketing strategies reveal that:

  • open houses result in 5% of all sales;
  • relocation information results in 7% of all sales;
  • advertisements result in 10% of all sales;
  • yard signs result in 18% of sales;
  • the real estate company's reputation generates 10% of sales;
  • the real estate professional's reputation, experience and efforts produce about 50% of all sales.

Advertising should only be one element in a global and comprehensive marketing plan; my efforts and strategy are therefore optimized accordingly, using a varied array of resources and methods:
  • "traditional" avertising methods (such as ads, flyers and open houses);
  • local and nationwide marketing through direct mail;
  • Internet marketing (email, website and RSS feeds);
  • professional networking;
  • relocation services;
  • client education


Selling your property can be stressful and time-consuming; I therefore use cutting-edge technology to help you stay informed and make the process as hassle-free as possible. My marketing & support services to sellers are always custom-tailored to the individual client's needs and start with both a free consultation to help you assess your needs and goals, and a thorough analysis of the current market conditions.


My service to sellers include (but are not limited) to the following:

  • sellers tips and advice, both online and in person;

  • free comparative market analysis (CMA), that you can request from the privacy of you home using the Value Wizard;

  • montly updated market reports for the San Diego County and South Bay neighborhoods;

  • a full range of "traditional" avertisement methods (newspaper, flyers, yard signs, ...)

  • your property is advertised as a Talking House   

  • exposure of your property over the Internet through my website: MLS Wizard, Property Showcase, a dedicated landing page (including maps, pictures, video tour, and community information) and even RSS feeds;

  • additional exposure of your property overthe Interet through external websites:
  • personalized guidance through the whole selling process;

  • coordination of the showings, inspections and repairs of your property;

  • online open house advertising , on a regular webpage and though my RSS feeds;

  • online house survey, which allows you to receive direct feed-back from visitors and to adjust accordingly if needed;

  • regular updates on the progress and negotiations;

  • an online transaction management system that will allow you to track the real estate transaction online at your convenience and on a secured site;

  • after closing you'll receive all of your transaction documents on a CD for your records.


As a full time professional my success is based on the satisfaction and trust of my clients. I pride myself in having numerous clients who are repeat clients or referrals from former clients. The reason for this is the quality of the service I offer (even after the sale) and long term perspective work. I'm just a phone call away to answer questions!


Let me help you make the right decisions and guide you through the various steps of a succesfull sale; contact me to find out more about how I can assist you.